The San Francisco Tour Guide Guild is a non-profit organization of professional tour guides and other members of the travel and hospitality industry who live or work in the San Francisco Bay Area. Our mission is to foster a standard of quality, ethics and professionalism among our members, using means such as continuing education and certification programs, and by setting forth a Code of Ethics and Professional Standards. We advocate for the advancement of tourism and the tour guide profession, and provide a liaison between tour guides and employers.
We have over 200 members, including Professional Tour Guides, Travel Directors, Transportation Specialists, and both business and individual Friends of the Guild. Our guides are former teachers, business professionals, lawyers, film directors, and others of varied educational backgrounds. Friends include destination management companies, cruise and sail charter, and representatives from restaurants, attractions, and tourist publications. Guides advance to Associate Membership after being a member for one year. To become a Certified guide a member must complete several hundred hours of work conducting all of the following tours: San Francisco, Muir Woods/Sausalito, Napa/Sonoma, and the Peninsula. An active knowledge of the East Bay and Monterey/Carmel and skills necessary for Airport Meet and Greet and Hospitality work are also required. The member must then pass a comprehensive written and oral examination to become a Certified Guide.