…tour like a local!

In March of 1984, a small group of visionary guides formed the San Francisco Tour Guide Guild. Their goal was to launch a professional tour guide organization for professionals for networking, for a Tour Guide Certification program, for ongoing education, and to standardize and improve working conditions. The organization has evolved to include a Hire A Guide program, as well as a business partner program for tour operators and other organizations within the industry. Now in its fourth decade, the Guild is proud to have the organization’s standards respected by industry stakeholders, and replicated by other guide groups.