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…tour like a local!

SFTGG History

In March of 1984, a small group of visionary guides formed the San Francisco Tour Guide Guild. Their goal was to launch a professional tour guide organization for professionals for networking, for a Tour Guide Certification program, for ongoing education, and to standardize and improve working conditions. The organization has evolved to include a Hire A Guide program, as well as a business partner program for tour operators and other organizations within the industry. Now in its fourth decade, the Guild is proud to have the organization’s standards respected by industry stakeholders, and replicated by other guide groups.

Association Info

Mailing Address
P.O. Box 170610
San Francisco, CA 94117
United States of America

Board of Trustees 2020

Helen A Hickman


Ed Franklin

Vice President

Technology, Audit Committee

Susan E Abbott

Membership Committee

Mia Bernt


Garret Etheridge

Treasurer Committee

Mark Leuthold

Certification Committee

Roberto Natalini

Programs Committee

Kathy Ritcher

Public Relations, Audit Committee

Gayle Wayne

Hospitality Committee