About San Francisco Tour Guide Guild
OUR PURPOSE
The San Francisco Tour Guide Guild is a nonprofit association of individuals dedicated to promoting and maintaining a high degree of excellence, integrity, and professionalism within the tour and travel industry. The Guild sets forth in its By-Laws a Code of Ethics and Professional Standards that are required of its tour guide members. We strive to support the growth of the tour industry community to exchange ideas on relevant issues.
OUR MEMBERS
We have over 300 members, including Professional Tour Guides, Travel Directors, Transportation Specialists, and both business and individual Friends of the Guild. Our guides are former teachers, business professionals, lawyers, film directors, and others of varied educational backgrounds. Friends include destination management companies, cruise and sail charter, and representatives from restaurants, attractions, and tourist publications. Guides advance to Associate Membership after being a member for one year. To become a Certified guide a member must complete several hundred hours of work conducting all of the following tours: San Francisco, Muir Woods/Sausalito, Napa/Sonoma, and the Peninsula. An active knowledge of the East Bay and Monterey/Carmel and skills necessary for Airport Meet and Greet and Hospitality work are also required. The member must then pass a comprehensive written and oral examination to become a Certified Guide.
SHORT HISTORY OF THE SFTGG
The American Heritage dictionary defines guild as "an association or corporation of persons of the same trade, pursuits, or interest formed for their mutual aid and protection, the maintenance of standards, or the furtherance of some purpose."
In March of 1984, a small group of visionary guides formed the San Francisco Tour Guide Guild. Their initial purpose was to safeguard employment opportunities. A minimum standard of knowledge and experience for guides in the Bay Area was established. The Guild developed a test for certification, and gradually, tourism-related businesses and organizations recognized the importance of the Guild's efforts. Now in its third decade, the Guild is proud to have the organization's standards, both locally and nationally, replicated by other guide groups.
GOALS AND OBJECTIVES
Our goals and objective are to foster a standard of quality, ethics and professionalism among guides and escorts working in the San Francisco Bay Area. We do this through a certification program. We serve as a source for both the operator and the guide, providing the service of finding guides for tour operators, as well as offering programs of lectures and special events for the continuing education of the membership.
2008 San Francisco Tour Guide Guild Board of Trustees
  Name Contact
President* Jason Cohen jcohen1@pacbell.net
Vice President and Certification Co-Chair** Bob Hunt bobhuntsftourguide@hotmail.com
Secretary* Diane McNeely dideem@juno.com
Treasurer and Membership Chair** Michele McCurry mush72576@aol.com
Programs Co-Chair* Madelon van Lier madelonvanlier@aol.com
Programs Co-Chair** John Kalivas johnkalivas@hotmail.com
Certification Co-Chair* Bert Holmberg bthsfo@yahoo.com
Public Relations Chair** Joe Ries joeries100@aol.com
Mentoring Chair** Marilee Traynor mdltraynor@sbcglobal.net
Term expires 12/2008
**  Term expires 12/2009
 
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By-Laws Code of Ethics
SAN FRANCISCO TOUR GUIDE GUILD
P. O. Box 170610    
SAN FRANCISCO, CA 94117-0610 TELEPHONE: 415.753.8600 EMAIL: info@sftgg.org